BUILDING

LANGUAGE

#greenideas

LANGUAGE

The Chicken Game

Metaphors We Live By by George Lakoff

Understanding Comics by Scott McCloud

Understanding Comics by Scott McCloud

A Dao Of Web Design by John Allsopp

Creating Killer Web Sites by David Siegel

Writing

web sites

Under construction

ARCHITECTS

ARCHITECTS

101 Things I Learned in Architecture School by Matthew Frederick

A Pattern Language by Christopher Alexander

Architectural Intelligence by Molly Wright Steenson

Patterns Day

How Buildings Learn by Stewart Brand

shearing layers

stuff space plan services skin structure site

shearing layers

Where Good Ideas Come From by Steven Johnson

adjacent possible

WWW internet computers circuitry electricity industrialisation

The Clock Of The Long Now by Stewart Brand

pace layers

fashion commerce infrastructure governance culture nature

pace layers

FedEx

Toblerone

Consider the duck

All ducks are actually wearing dog masks

Consider the duck

Pace layers

Pace layers

JS+ CSS HTML URLs HTTP TCP/IP

SPA

JS+ HTTP TCP/IP

Cliff

JavaScript 1 0 HTTP

Cliff

works great 1 0 doesn’t work

Slope

works great works well works fine just about works doesn’t work

Layers

JavaScript CSS HTML URLs HTTP

Responsive Web Design by Ethan Marcotte

ENGINEERS

Margaret Hamilton

materials tools

materials and tools

materials JavaScript CSS HTML

materials and tools

materials JavaScript CSS HTML tools figma photoshop sketch illustrator

materials and tools

materials JavaScript CSS HTML tools spreadsheets slack email calendars

materials and tools

materials JavaScript CSS HTML tools webpack gruntgit gulp rollup babel npm less sasstypescript

Juicero

tools webpack gruntgit gulp rollup babel npm less sasstypescript

Juicero

tools webpack gruntgit gulp rollup babel npm less sasstypescript

Juicero

materials JavaScript CSS HTML

users and engineers

materials users tools engineers

How well does it work?

How well does it fail?

Layers

JavaScript CSS HTML URLs HTTP

Principle of Least Power

“Choose the least powerful language suitable for a given purpose.” —Principle of Least Power

Murphy’s Law

“Anything that can possibly go wrong, will go wrong.” —Murphy’s Law

Edge case

The Quebec Bridge

The Quebec Bridge

Iron Ring

BUILDERS

building

building

bricklayers

bricklayers

bricklayers

Thank you